Matereal™
Winter 2022
Branding, ResearchMatereal™ develops proprietary technology for producing fully renewable non-isocyanate polyurethanes (NIPUs) used in foams, coatings, and adhesives, with initial target markets in footwear, fabrics, and outdoor gear. Designing this visual identity required a thoughtful approach, balancing clarity with the company’s roots in science while reflecting its reach into the fashion and athletic wear industries. The result is a gender-inclusive, welcoming visual ecosystem that embraces the brand’s innovative and sustainable focus.