About Me
I’m currently a Visual Designer at DaySmart, where I create brand materials not only for DaySmart, but also for four of its companies. This role lets me move fluidly across different visual languages every day, shaping work that spans graphic design, video editing, motion graphics, website design and building, and broader digital brand expression. I collaborate closely with marketing and product teams, working on highly detailed, comprehensive deliverables that support cohesive multi-platform brand ecosystems.
I completed my Masters in Industrial Design at the Rhode Island School of Design (’24) and earned my BFA in Product Design from Parsons School of Design (’20). I also hold a Graphic Design Certification from the California Institute of the Arts (’21) where I built my base for Branding and Marketing Design, and an LVMH Certification (’22) where I studied the Luxury Market and Luxury Marketing.
Across my career, I’ve had the joy of working with a remarkable range of creators—founders, developers, filmmakers, architects, industrial designers, creative directors, and marketing strategists. These collaborations have led me into spaces including branding and identity, environmental and installation design, sustainable development, luxury, non-profit work, and the start-up ecosystem. I’m always excited by the unique sparks that come from combining diverse skill sets, perspectives, and industries.
EN/FR/AR
farida@farida.studio
For more info, see my Resume for recent highlights and my LinkedIn for a full experiences list.
art direction,
exhibition design,
UI/UX collaborations,
website design,
brand identity,
architectural + product renders,
investor & consumer facing content,
product design + development,
interactive art,
and more.
Hyundai Motors
The United Nations
Sandia National Labs
Rhode Island School of Design (RISD)
TeamUp
Sawyer
Dash
Horizon 2045
MSR
Vera Law
Matereal Labs
RE:PUBLIC – February 2022
Sol Koffler Gallery – October 2022
C-U-B-E Gallery at the University of Georgia – March 2023
Chromatic Collective – October 2023
B.E.B. Gallery – January 2024
RISD Annual Graduate Thesis Exhibition – 2024